Each year, I design the Arizona Nursery Association's annual industry directory, a comprehensive publication containing member listings, business resources, industry information, and advertising. With a large volume of content to organize, the project requires careful attention to layout, hierarchy, and navigation to ensure information remains easy to find and use.
A key challenge is integrating numerous advertisements throughout the publication without disrupting the reader experience. The final design balances editorial content and advertising within a clear, organized structure that serves as a valuable reference for industry professionals across Arizona.
AZ NURSERY ASSOCIATION:
ANNUAL DIRECTORY
Inside pages of the directory
Directory created for 2025